# JSON Context Profile Prompts for Veo 3 Commercials

> Structured JSON prompt templates for generating cinematic brand commercials in Veo 3

A structured prompt framework designed to produce high-end, studio-style commercial videos using Google Veo 3. It organizes scene narrative, camera movement, style, lighting, and environmental transitions into a structured JSON schema. The template includes ready-to-use worked examples tailored to major brands like Nike, Tesla, and Louis Vuitton.

## The prompt

Template fields: { "description": \<cinematic scene narrative\>, "style": \<e.g. cinematic, luxury craftsmanship / vibrant happiness / sci-fi\>, "camera": \<shot progression: macro establishing shot -\> pull back -\> tracking/crane moves\>, "lighting": \<golden hour / blue hour / energy effects\>, "environment": \<setting and how it transforms\>, "elements": \[ \<list of visual objects, transformations, text overlays\> \] }.

7 worked examples in the thread, each with its own 8s demo video:

1/ LV ad — hands craft a leather piece in an atelier; tools float, walls dissolve to vintage travel scenes, handbag levitates amid golden light particles. Text: 'L'Art du Voyage.'

2/ Redbull ad — can on a skyscraper edge at dawn, BASE jumper cracks it open, reality fractures into layered physics-defying dimensions (underwater coral cities, crystalline caves, Escher mountains); can tumbles alongside. No text.

3/ Mercedes ad — sedan on a rain-slicked dusk highway, emblem glows, asphalt becomes liquid mercury, guardrails become chrome ribbons, traffic lights become floating diamonds. Text: 'The Best or Nothing.'

4/ Coca-Cola ad — condensation drop hits the ground, ripples transform a park bench into a joyful celebration; bottle rises amid ice cubes, bubbles, red ribbons. No text.

5/ Tesla ad — Cybertruck on a desert highway at sunset, electrical energy crackles, asphalt becomes circuits, wind turbines sprout, solar panels unfold. Text: 'Accelerating the Future.'

6/ Nike ad — Air Jordan levitates on a basketball court, planks ripple like water, hoop extends into clouds, gravity reverses into a zero-gravity arena. No text.

7/ Adidas ad — runner steps into a sneaker on a misty track, lanes multiply into a geometric pattern, equipment materializes, each step spawns more athletes. Text: 'Impossible is Nothing.'

## What it is for

- Generate cinematic brand commercial concepts in Veo 3
- Structure complex scene transitions and camera movements in video prompts
- Create spec ad mockups and pitch visuals without manual video editing

## Key points

- Structured JSON schema with dedicated keys for camera, lighting, and environment
- Explicit shot progression modeling from macro shots to tracking and crane moves
- Environmental transformation guidelines for dynamic visual effects
- Element lists covering focal objects, visual effects, and text overlays
- Seven worked brand-specific templates including Louis Vuitton, Tesla, and Red Bull

## Pricing

Free

## Details

- Type: Prompt
- Category: [AI](https://xiry.app/topics/ai.md)
- Topic: [Prompt Engineering](https://xiry.app/topics/ai/prompt-engineering.md)
- Open source: no
- Platforms: Web
- For: AI filmmakers, video creators, and creative directors using Veo 3
- Tags: veo 3, video generation, prompt engineering, commercials, advertising, json

## Why it was saved

- [@paoloanzn, 24 July 2025](https://x.com/paoloanzn/status/1948427676412477818): Lets a creator produce cinematic brand-style commercials without video-editing skills; the author claims results look professional and the sound effects are unreal.

## Related

- [Prompt Engineering (Google Whitepaper)](https://xiry.app/resources/prompt-engineering-google-whitepaper-2086): A comprehensive guide to prompt engineering techniques and LLM parameters by Google. (Article or course, Free)
- [3 Rules for Realistic AI Video Generation (Kling)](https://xiry.app/resources/3-rules-for-realistic-ai-video-generation-kling): Prompt formula and best practices for realistic AI video generation (Tip, Free)
- [50+ Nano Banana Pro Prompt Library](https://xiry.app/resources/50-nano-banana-pro-prompt-library): Curated collection of 50+ tested prompts for Nano Banana Pro image generation (Prompt, Free)
- [AI Voice Receptionist Prompt Template](https://xiry.app/resources/ai-voice-receptionist-prompt-template): Prompt framework to build structured conversational scripts for voice agents. (Prompt, Free)
- [Anthropic Console Prompt Generator](https://xiry.app/resources/anthropic-console-prompt-generator): Turn rough task descriptions into structured, production-ready AI prompts automatically (Web app, Freemium)
- [awesome-nanobanana-pro](https://xiry.app/resources/awesome-nanobanana-pro): Curated repository of prompts and styles for the Gemini Nano Banana model (GitHub repo, Open source)

Updated 11 October 2026. Page: https://xiry.app/resources/json-context-profile-prompts-for-veo-3-commercials

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