# Interactive On-Page SEO Audit Dashboard in Claude

> Prompt workflow to build an interactive SEO audit artifact from HTML

This workflow turns raw scraped webpage HTML into an interactive visual SEO dashboard using Claude Artifacts. By feeding crawled page data into Claude 3.5 Sonnet, it evaluates meta tags, headings, and technical elements without requiring a dedicated paid SEO audit subscription.

## How it works

1. Scrape target webpage HTML/content using a tool like Apify Website Content Crawler.
2. Attach the generated HTML file (\`dataset\_website-content-crawler\_....html\`) to Claude 3.5 Sonnet.
3. Prompt Claude: 'please perform on-page seo audit on the webpage attached. and present results in an interactive dashboard'.
4. Claude generates an interactive Artifact dashboard showing overall audit score, status distribution pie charts, meta analysis, and technical analysis (HTTP status, canonical URLs, cache control, headings).

## What it is for

- Generate an interactive on-page SEO dashboard from scraped webpage HTML
- Audit technical SEO elements such as canonicals, status codes, and cache headers
- Inspect meta titles, descriptions, and heading structure visually without paid SEO tools

## Key points

- Scrape target webpage data using a tool like Apify Website Content Crawler
- Upload the resulting HTML or dataset file directly into Claude 3.5 Sonnet
- Request an on-page SEO audit presented as an interactive dashboard
- Generates a Claude Artifact featuring overall audit score and status pie charts
- Breaks down findings across Meta, Technical, and Content categories

## Pricing

Free to run with Claude and a free crawler tier

## Details

- Type: Tip
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Open source: no
- Platforms: Web
- For: Marketers, SEO practitioners, and web developers wanting quick on-page audits
- Alternative to: Ahrefs, Semrush, Screaming Frog SEO Spider
- Tags: seo, claude, artifacts, web scraping, prompts, audit

## Why it was saved

- [@digitalsamaritan, 9 January 2025](https://www.instagram.com/reel/DEnHqKfPNMa/): Provides a free alternative to paid SEO audit tools by automatically analyzing titles, meta descriptions, status codes, and headings into an interactive dashboard.

## Compare

- [Alternatives to Semrush](https://xiry.app/alternatives/semrush.md)
- [Alternatives to Ahrefs](https://xiry.app/alternatives/ahrefs.md)
- [Alternatives to Screaming Frog SEO Spider](https://xiry.app/alternatives/screaming-frog-seo-spider.md)

## Related

- [Programmatic SEO System Prompt](https://xiry.app/resources/programmatic-seo-system-prompt): A prompt framework for generating programmatic SEO playbooks and page architectures (Prompt, Free)
- [Detailed SEO Extension](https://xiry.app/resources/detailed-seo-extension): Browser extension showing instant on-page SEO insights and heading hierarchy (Browser extension, Free)
- [geo-seo-claude](https://xiry.app/resources/geo-seo-claude): Claude Code skill and CLI tool for Generative Engine Optimization audits (GitHub repo, Open source)
- [12 Claude GTM Skills for Clay](https://xiry.app/resources/12-claude-gtm-skills-for-clay): Pre-built Claude prompt templates and skills for B2B go-to-market workflows in Clay. (Framework, Free)
- [AI Citation Audit Helper Prompt](https://xiry.app/resources/ai-citation-audit-helper-prompt): Prompt for diagnosing AI search visibility and generating concrete optimization actions (Prompt, Free)
- [Claude MCP Directory Listing Playbook](https://xiry.app/resources/claude-mcp-directory-listing-playbook): Tactics for getting Model Context Protocol servers listed and recommended in Claude (Tip, Free)

Updated 3 October 2026. Page: https://xiry.app/resources/interactive-on-page-seo-audit-dashboard-in-claude

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