Marketing & Sales · Article or course
Influence, New and Expanded: The Psychology of Persuasion
Robert Cialdini's classic behavioral science book detailing the seven universal principles of persuasion.
This expanded edition of Robert Cialdini's foundational book explores why people say yes and how behavioral science drives compliance. It breaks down universal psychological triggers—adding the newer principle of Unity to the original six—to explain ethical persuasion and defense against manipulative sales tactics. It is widely considered essential reading for understanding buyer behavior, marketing, and negotiation.
What it's for
- Design ethical conversion tactics for landing pages and marketing funnels
- Strengthen sales pitch messaging using social proof and reciprocity
- Recognize and defend against manipulative compliance and high-pressure sales techniques
- Improve professional negotiation and workplace communication
Features
- Detailed analysis of the seven core principles: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity, and Unity
- Evidence-based insights drawn from 35 years of peer-reviewed behavioral research and field studies
- Updated real-world case studies and online digital applications
- Actionable defenses against unethical persuasion tactics
Pricing
Paid. $35.00 hardcover list price (also available in e-book and audiobook)
Details
- Type
- Article or course
- Category
- Marketing & Sales
- Topic
- Sales Books
- Open source
- No
- Platforms
- other
- For
- Marketers, sales professionals, entrepreneurs, negotiators, and anyone interested in human decision-making.
- Alternative to
- Pre-Suasion by Robert Cialdini, Never Split the Difference by Chris Voss, Thinking, Fast and Slow by Daniel Kahneman
- Tags
- persuasion, psychology, behavioral science, sales, marketing, books
Why it was saved
- @champtgram: Teaches fundamental psychological principles to help understand consumer behavior, build trust, and persuade prospects to buy.
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Updated