# IDOL

> Premium clothing brand offering smart-casual basics, knitwear, and tailoring

IDOL is a Russian premium fashion label by Melon Fashion Group specializing in minimalist, elevated everyday clothing. It offers men's and women's apparel focused on clean cuts, quality knitwear, and modern tailoring. It serves as an accessible premium option for building a versatile smart-casual wardrobe.

Website: https://idol.ru/

## What it is for

- Source smart-casual knitwear like cardigans and polo shirts
- Build a capsule wardrobe with minimalist tailored trousers and basics
- Find premium everyday menswear and womenswear essentials

## Features

- Minimalist smart-casual aesthetic
- Tailored trousers and suits
- Knitwear collection including fine-knit polos and cardigans
- Collections designed for both menswear and womenswear
- Focus on elevated basic essentials

## Pricing

Paid. Premium clothing pricing per item

## Details

- Type: Product
- Category: [Lifestyle](https://xiry.app/topics/lifestyle.md)
- Open source: no
- Platforms: Web
- For: Men and women looking for elevated smart-casual wardrobe staples
- Alternative to: Massimo Dutti, COS, Arket
- Tags: fashion, menswear, wardrobe, smart casual, clothing

## Why it was saved

- [@whitevgeniy, 18 June 2024](https://www.instagram.com/reel/C8WGcqoi8j0/): Serves as a reliable source for quality smart-casual wardrobe staples such as cardigans, knit polos, and trousers.

## Related

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- [MANGO](https://xiry.app/resources/mango): Spanish fashion retailer offering smart-casual and elevated wardrobe essentials. (Product, Paid)
- [SELA](https://xiry.app/resources/sela): Russian apparel brand offering everyday casual clothing and basic wardrobe essentials (Product, Paid)
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- [Bvlgari Hotel Milano](https://xiry.app/resources/bvlgari-hotel-milano): Five-star luxury hotel set in Milan's Brera district with private gardens (Paid)
- [DM Vintage](https://xiry.app/resources/dm-vintage): Second-hand and vintage clothing showroom in Moscow with daily restocks. (Paid)

Updated 3 October 2026. Page: https://xiry.app/resources/idol

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