# Howdy

> Automated, AI-personalized Instagram cold DM outreach tool and browser extension

Howdy is an Instagram outreach platform and Chrome extension designed to automate cold direct messaging. It scrapes prospect leads from post interactions, public account followers, hashtags, or locations, filters them against custom criteria, and uses AI to generate personalized DMs. The tool spaces message sending with natural timing to help avoid platform restrictions.

Website: https://sendhowdy.com/

## What it is for

- Scrape potential leads from comments, likes, or followers of specific Instagram accounts
- Filter collected profiles by follower count, post activity, and bio keywords
- Generate personalized cold DMs using AI prompts tailored to recipient profile data
- Send automated Instagram direct messages at throttled speeds with response tracking

## Features

- Chrome extension for lead collection and DM sending
- Lead scraping from post likes, comments, hashtags, locations, and public follower lists
- Profile matcher that filters prospects by bio keywords, post count, and language
- AI-assisted personalized message drafting from custom prompts
- Throttled DM sending queue designed to stay within Instagram rate limits
- Campaign performance tracking and reply analytics

## Pricing

Freemium. Free tier includes 20 credits; usage is credit-based (1 credit = 1 message) with paid top-ups and bulk discounts.

## Details

- Type: Web app
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Open source: no
- Platforms: Web, Browser extension
- For: Creators, agency owners, sales reps, and marketers conducting cold outreach on Instagram.
- Alternative to: Manychat, PhantomBuster, IGDM
- Tags: instagram, cold outreach, dm automation, lead generation, chrome extension, sales

## Why it was saved

- [@v.i.s.h.ai, 14 July 2025](https://www.instagram.com/reel/DMFphpLSrdC/): Eliminates the manual effort of finding prospects and drafting individual outreach messages by generating tailored messages with AI and queuing them at an Instagram-safe delivery rate.

## Compare

- [Alternatives to Manychat](https://xiry.app/alternatives/manychat.md)
- [Alternatives to PhantomBuster](https://xiry.app/alternatives/phantombuster.md)

## Related

- [90-Day New Hire Prospecting Tactic](https://xiry.app/resources/90-day-new-hire-prospecting-tactic): A cold outreach tactic targeting recent job changers on LinkedIn Sales Navigator. (Tip, Free)
- [Snov.io](https://xiry.app/resources/snov-io): Email finder and sales automation tool for cold outreach leads (Web app, Freemium)
- [Stage-Specific Pain Point Outreach Framework](https://xiry.app/resources/stage-specific-pain-point-outreach-framework): Cold outreach framework that hooks prospects by diagnosing their current stage-specific bottlenecks. (Tip, Free)
- [ChatPlace](https://xiry.app/resources/chatplace): Social media chatbot and AI automation tool for Instagram, Telegram, and TikTok. (Web app, Freemium)
- [Manychat](https://xiry.app/resources/manychat): Automated chat and DM marketing for Instagram, WhatsApp, TikTok, and Messenger. (Web app, Freemium)
- [4-Stories Sales Framework](https://xiry.app/resources/4-stories-sales-framework): A concise four-slide Instagram Stories framework for pitching offers quickly. (Tip, Free)

Updated 3 October 2026. Page: https://xiry.app/resources/howdy

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