# HighLevel

> All-in-one CRM, funnel builder, and marketing automation platform for agencies.

HighLevel (also known as GoHighLevel) is an integrated sales and marketing CRM that replaces disparate point solutions like funnel builders, email automation tools, and chat managers. It includes workflow automations, consolidated messaging inboxes, and native Instagram and Facebook comment-to-DM triggers. A major appeal over tools like Manychat is that its plans include unlimited contacts and users rather than charging escalating per-subscriber fees.

Website: https://gohighlevel.com/

## What it is for

- Trigger automated direct messages when users comment on Instagram or Facebook posts
- Build sales funnels, landing pages, and lead capture forms
- Consolidate customer communications across SMS, email, WhatsApp, and social DMs into one inbox
- Manage multi-step email and SMS marketing automation sequences

## Features

- Social media comment-to-DM automation triggers
- Unified conversation inbox for SMS, email, WhatsApp, and social channels
- Funnel, landing page, and form builders
- Visual workflow and marketing automation builder
- CRM pipeline and smart contact list segmentation
- Appointment scheduling calendars and automated reminders
- White-label agency sub-account structure

## Pricing

Paid. 14-day free trial. Starter plan at $97/month with unlimited contacts; Unlimited plan at $297/month.

## Details

- Type: Web app
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Topic: [Marketing Automation](https://xiry.app/topics/marketing-sales/marketing-automation.md)
- Open source: no
- Platforms: Web, iOS, Android, API
- For: Marketing agencies, creators, and business owners looking to consolidate their CRM and marketing stack without per-contact pricing.
- Alternative to: Manychat, HubSpot, ActiveCampaign, ClickFunnels
- Tags: crm, automation, chatbots, funnels, social media, lead generation

## Why it was saved

- [@jasoncooperson, 28 May 2024](https://www.instagram.com/reel/C7g9_O5OTkD/): Allows creators and businesses to run automated 'comment and receive DM' funnels directly inside their CRM without incurring escalating per-contact fees like Manychat.

## Compare

- [Alternatives to Manychat](https://xiry.app/alternatives/manychat.md)
- [Alternatives to HubSpot](https://xiry.app/alternatives/hubspot.md)

## Related

- [Claude Code for Growth Marketing](https://xiry.app/resources/claude-code-for-growth-marketing): Anthropic's internal framework for agentic marketing automation using Claude Code (Framework, Free)
- [Claude Superpowers for Marketing Pipeline](https://xiry.app/resources/claude-superpowers-for-marketing-pipeline): A framework using Claude Code and superpowers plugin for marketing workflows (Tip, Free)
- [goose-skills](https://xiry.app/resources/goose-skills): Open-source growth and GTM skills library for AI coding agents (GitHub repo, Freemium)
- [SendPulse](https://xiry.app/resources/sendpulse): Multi-channel marketing automation platform with email, CRM, and AI chatbots (Web app, Freemium)
- [Контент Завод Академия](https://xiry.app/resources/kontent-zavod-akademiya): Course on building multi-agent AI pipelines for multi-platform social media distribution (Article or course, Paid)
- [Manychat](https://xiry.app/resources/manychat): Automated chat and DM marketing for Instagram, WhatsApp, TikTok, and Messenger. (Web app, Freemium)

Updated 3 October 2026. Page: https://xiry.app/resources/highlevel

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