# goose-skills

> Open-source growth and GTM skills library for AI coding agents

Goose Skills provides a catalog of over 200 ready-to-use marketing and growth workflows for AI coding agents like Claude Code, Cursor, and Codex. It equips agents to perform competitor research, scrape data, craft ad campaigns, audit SEO, and source leads directly from natural language prompts. The client tools and skills are open source, though some workflows query managed backend data APIs.

Website: https://github.com/gooseworks-ai/goose-skills

## What it is for

- Find and qualify leads using Apollo and social search skills
- Analyze competitor ad libraries, social engagement, and landing pages
- Generate and remix ad creative copy, product photos, and social carousels
- Conduct SEO keyword research, SERP analysis, and content gap audits

## Features

- 200+ ready-to-use growth skills spanning ads, SEO, outreach, and social scraping
- Works with Claude Code, Cursor, Codex, and standard MCP clients
- CLI installer that automatically configures MCP servers and agent skills directories
- Local execution model where scripts run on your machine and output to temporary directories
- Pre-integrated workflows for popular data providers without needing individual third-party API keys
- MIT-licensed skill definitions with documented prompt and execution contracts

## Pricing

Freemium. Skills code is free and open-source (MIT); backend data APIs rely on GooseWorks credits

## Details

- Type: GitHub repo
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Topic: [Marketing Automation](https://xiry.app/topics/marketing-sales/marketing-automation.md)
- Open source: yes
- Platforms: Command line, macOS, Linux, Windows
- For: Growth marketers, founders, and developers using AI coding assistants for GTM tasks
- Alternative to: Clay, Apollo.io, Phantombuster
- Tags: claude code, cursor, growth hacking, lead generation, mcp, scraping, seo

## Why it was saved

- [@shivsakhuja, 10 March 2026](https://x.com/shivsakhuja/status/2031253674778046906): The OSS code for the 50+ skills

## Compare

- [Alternatives to Clay](https://xiry.app/alternatives/clay.md)
- [Alternatives to Apollo.io](https://xiry.app/alternatives/apollo-io.md)
- [Alternatives to PhantomBuster](https://xiry.app/alternatives/phantombuster.md)

## Related

- [Claude Code for Growth Marketing](https://xiry.app/resources/claude-code-for-growth-marketing): Anthropic's internal framework for agentic marketing automation using Claude Code (Framework, Free)
- [Claude Superpowers for Marketing Pipeline](https://xiry.app/resources/claude-superpowers-for-marketing-pipeline): A framework using Claude Code and superpowers plugin for marketing workflows (Tip, Free)
- [HighLevel](https://xiry.app/resources/highlevel): All-in-one CRM, funnel builder, and marketing automation platform for agencies. (Web app, Paid)
- [SendPulse](https://xiry.app/resources/sendpulse): Multi-channel marketing automation platform with email, CRM, and AI chatbots (Web app, Freemium)
- [Контент Завод Академия](https://xiry.app/resources/kontent-zavod-akademiya): Course on building multi-agent AI pipelines for multi-platform social media distribution (Article or course, Paid)
- [Gooseworks Skills Library](https://xiry.app/resources/gooseworks-skills-library): Catalog of 200+ growth and marketing skills for AI coding agents (Web app, Freemium)

Updated 10 October 2026. Page: https://xiry.app/resources/goose-skills

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