# EDA

> Custom GPT assistant for brainstorming viral hooks and video concepts

EDA is a custom ChatGPT assistant built by Luca Peterson specifically for content creators. It generates niche-tailored video ideas and hook formulas designed to capture attention on short-form platforms. It helps creators overcome brainstorming blocks and find concepts based on viral video trends.

Website: https://lucapeterson.co/products/eda-ai

## What it is for

- Brainstorm short-form video concepts tailored to a specific niche
- Generate engaging hooks to improve video watch retention
- Adapt proven viral content formats to individual creator styles

## Features

- Custom GPT prompt structure tailored for viral short-form video
- Niche-specific brainstorming for content creators
- Formula-based hook generation for reels, TikToks, and Shorts
- Operates directly inside ChatGPT

## Details

- Type: AI model
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Topic: [Content Creation](https://xiry.app/topics/marketing-sales/content-creation.md)
- Open source: no
- Platforms: Web, iOS, Android
- For: Content creators, social media managers, and video producers
- Tags: custom gpt, content creation, hooks, short form video, chatgpt

## Why it was saved

- [@colsipher, 3 October 2024](https://www.instagram.com/reel/DAppTc9uyDz/): Saves creators time brainstorming by generating targeted hook formulas and content concepts based on viral trends in their niche.

## Related

- [33 Instagram Hooks for Reels and Posts](https://xiry.app/resources/33-instagram-hooks-for-reels-and-posts): A list of fill-in-the-blank hook templates categorized by engagement goal. (Tip, Free)
- [5 Viral Video Hooks Framework](https://xiry.app/resources/5-viral-video-hooks-framework): Five opening hook formulas to improve short-form video retention and views (Tip, Free)
- [7 Viral Hook Frameworks for Video Content](https://xiry.app/resources/7-viral-hook-frameworks-for-video-content): Seven structured hook formulas to capture attention in short-form video. (Tip, Free)
- [7 Viral Hook Templates for Short-Form Video](https://xiry.app/resources/7-viral-hook-templates-for-short-form-video): Seven fill-in-the-blank opening line formulas for short-form video retention (Tip, Free)
- [7 Viral Video Hook Formulas](https://xiry.app/resources/7-viral-video-hook-formulas): Seven fill-in-the-blank opening hook templates for short-form video scripts. (Tip, Free)
- [Aprilynne Alter](https://xiry.app/resources/aprilynne-alter): Deep-dive YouTube breakdowns teaching retention, video structure, and storytelling. (Website, Free)

Updated 3 October 2026. Page: https://xiry.app/resources/eda

Make your own library: Xiry takes your saved reels, tweets, Reddit bookmarks and Watch Later videos, makes them searchable and pulls the useful stuff out, like this library. It's invite-only for now; join the waitlist at https://xiry.app/#waitlist.