# CopyThat

> Daily copywork exercises to improve persuasive writing by hand

CopyThat is a copywriting course created by Sam Parr built around the classic practice of copywork. Participants receive historic, proven sales letters along with breakdowns of why they worked, then transcribe them by hand to internalize effective writing structures and rhythm.

Website: https://copythat.com/

## What it is for

- Learn foundational copywriting structures and pacing through daily practice
- Study proven direct-response sales letters and promotional campaigns
- Improve persuasive writing and sales messaging for products or newsletters

## Features

- Daily delivery of successful sales letters over a multi-day challenge
- Background context and breakdowns explaining why each piece of copy converted
- Guided 25 to 45 minute handwriting exercises to absorb writing patterns
- Structured curriculum focused on direct-response copywriting principles

## Pricing

Paid course/challenge (specific pricing listed on checkout)

## Details

- Type: Website
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Topic: [Copywriting](https://xiry.app/topics/marketing-sales/copywriting.md)
- Open source: no
- Platforms: Web
- For: Founders, marketers, and aspiring copywriters who want to improve their sales writing.
- Tags: copywriting, writing, marketing, direct response, course

## Why it was saved

- [@thesamparr, 15 May 2026](https://www.instagram.com/reel/DYXiiILxZS0/): Provides structured practice to master persuasive writing and direct-response copywriting.

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Updated 3 October 2026. Page: https://xiry.app/resources/copythat

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