# Competitor Custom Segment & Login Page Targeting

> Target active competitor customers using Google Ads custom URL segments

A Google Ads tactic that builds custom audience segments based on competitor domains. Adding specific customer login URLs targets verified active users rather than casual website visitors.

## How it works

1. In Google Ads, navigate to Tools & Settings \> Shared Library \> Audience Manager.
2. Go to 'Custom segments' and click the plus (+) button to create a new custom segment.
3. Under 'Expand segment by also including', select 'People who browse types of websites' (or 'People who browse websites similar to').
4. Paste in your competitors' website URLs.
5. Extra tip: Add the competitor's customer login/sign-in page URLs (e.g., app.competitor.com/login) to specifically target verified active customers who log in frequently.
6. Use this custom audience segment in your campaigns.

## What it is for

- Target active customers of direct competitors with conquesting campaigns
- Show YouTube or Display ads to high-intent users researching competing tools
- Promote switching incentives or comparison offers to an engaged audience

## Key points

- Navigate to Audience Manager under Shared Library in Google Ads
- Create a new custom audience segment
- Select 'People who browse types of websites'
- Add competitor root domains and landing pages
- Include competitor sign-in and app login URLs (e.g., app.competitor.com/login)
- Apply the audience segment across YouTube, Display, or Demand Gen campaigns

## Pricing

Free built-in Google Ads feature; standard ad spend applies

## Details

- Type: Tip
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Open source: no
- Platforms: Web
- For: Digital marketers and media buyers
- Alternative to: Competitor search keyword bidding
- Tags: google ads, ppc, ad targeting, competitor analysis, marketing tips

## Why it was saved

- [@beardpreneur, 8 June 2024](https://www.instagram.com/reel/C79YDkzIS3K/): Targets high-intent prospects and verified active customers of competitors using Display, Demand Gen, or YouTube campaigns.

## Related

- [Competitor Keyword Discovery via Google Keyword Planner](https://xiry.app/resources/competitor-keyword-discovery-via-google-keyword-planner): Find competitor keywords by entering their URL into Google Keyword Planner. (Tip, Free)
- [Competitor Brand Name Bidding Campaign](https://xiry.app/resources/competitor-brand-name-bidding-campaign): Google Ads tactic to capture search traffic targeting competitor brand terms (Tip, Paid)
- [Feedspot](https://xiry.app/resources/feedspot): Curated directory of top blogs, podcasts, and influencers by industry (Website, Freemium)
- [Sensor Tower](https://xiry.app/resources/sensor-tower): App store analytics, download metrics, revenue estimates, and digital advertising intelligence. (Web app, Freemium)
- [Ubersuggest](https://xiry.app/resources/ubersuggest): All-in-one SEO tool for keyword research, site auditing, and competitor analysis (Web app, Freemium)
- [Black-Hat Marketing Tactics List](https://xiry.app/resources/black-hat-marketing-tactics-list): A breakdown of unethical marketing tactics and competitor attack vectors to watch for. (List, Free)

Updated 3 October 2026. Page: https://xiry.app/resources/competitor-custom-segment-and-login-page-targeting

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