Marketing & Sales · Tip
Claude MCP Directory Listing Playbook
Tactics for getting Model Context Protocol servers listed and recommended in Claude
A practical workflow for submitting Model Context Protocol connectors to the Claude marketplace and achieving rapid approval. It focuses on using keyword-targeted descriptions so Claude directly surfaces and recommends the connector during relevant user prompts.
How it works
1/ Submit at claude[.]ai/admin-settings/directory/submissions/new. 2/ Ask Claude to fill the form via browser control. 3/ The hack: have Claude write the listing SEO-optimized — Ryze put 'Google ads, Meta ads, SEO, GEO' so it shows up first when someone searches those terms. 4/ Claude then recommends the connector when users look for SEO/ads connectors. Timeline: 12h from submit to approved. Proof: Anthropic Directory email approves the submission as a community connector, publishable from the submission portal (claude.ai/admin-settings/directory/submissions/ryze-ai), listing goes live at claude.ai/directory/connectors/ryze-ai. Community vs verified connectors: claude.com/docs/connectors/verification.
What it's for
- Submit an MCP connector to Anthropic's directory for review
- Optimize directory listing copy with relevant search terms to drive organic discovery
- Automate the submission form process using browser control
Key points
- Direct submission path via claude.ai directory settings
- Fast approval timeline targeting community connector status within roughly 12 hours
- Listing copy optimization targeting high-intent keywords to trigger natural Claude recommendations
- Distinction between community and verified connector tiers
Pricing
Free
Details
- Type
- Tip
- Category
- Marketing & Sales
- Topic
- App Store Optimization
- Open source
- No
- Platforms
- Web
- For
- Developers and growth leads building Model Context Protocol servers for Claude
- Tags
- claude, mcp, directory, distribution, seo
Why it was saved
- @irabukht: A working growth channel: approval in 12h, and SEO-optimized listing copy makes Claude recommend the connector for relevant searches
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