# Claude Code SEO Content Workflow

> End-to-end GTM engineering workflow to research, write, publish, and track SEO content

A 10-step automation framework that combines SERP scraping, context extraction, and personal insights using Claude Code to generate ranked content. It integrates directly with CMS APIs for publishing and connects search, web analytics, and product metrics to monitor conversions.

## How it works

GTM engineering workflow to write SEO content that ranks, built as a Claude Code workflow:

1. Find target keyword
2. Scrape Google search results using serper.dev
3. Use Exa AI to extract full text from each result URL
4. Put that into the context window
5. Put a transcript of your personal opinion about the category into context as another document
6. Write based on both
7. Publish to the site via CMS API
8. Use Search Console and GA4 data to track traffic
9. Use PostHog to track signups from posts
10. Track and analyze data in graphed.com

## What it is for

- Automate SEO content research by scraping and parsing top search results
- Inject proprietary opinions and brand voice into AI-generated articles
- Streamline end-to-end publishing directly to a CMS via API
- Track downstream conversion events from search traffic to product signups

## Key points

- SERP data retrieval via serper.dev for target keywords
- Full-text extraction from top competitor URLs using Exa AI
- Context stuffing with raw competitor text and voice transcripts
- Direct-to-CMS automated publishing via API
- Integrated tracking loop using Google Search Console, GA4, PostHog, and graphed.com

## Pricing

Free

## Details

- Type: Tip
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Open source: no
- Platforms: Command line
- For: Growth engineers, technical marketers, and founders
- Alternative to: Surfer SEO, Frase, Jasper
- Tags: seo, content marketing, claude code, gtm, automation, analytics

## Why it was saved

- [@codyschneider, 24 March 2026](https://x.com/codyschneider/status/2036533515446112324): Complete end-to-end pipeline covering research, writing, publishing, and tracking, with named tools for each step

## Compare

- [Alternatives to Jasper](https://xiry.app/alternatives/jasper.md)
- [Alternatives to Surfer SEO](https://xiry.app/alternatives/surfer-seo.md)

## Related

- [BlogSEO](https://xiry.app/resources/blogseo): Automated SEO tool for keyword research, article generation, and backlink exchanges (Web app, Freemium)
- [Claude Code for SEO Playbook](https://xiry.app/resources/claude-code-for-seo-playbook): Turn Claude Code into an automated end-to-end SEO pipeline using external APIs (Tip, Free)
- [SEO Machine](https://xiry.app/resources/seo-machine): Claude Code workspace for research, drafting, and optimizing SEO blog content (GitHub repo, Open source)
- [AnswerThePublic](https://xiry.app/resources/answerthepublic): Search listening tool mapping consumer questions and search queries visually. (Web app, Freemium)
- [treg](https://xiry.app/resources/treg-2486): Open-source tool and data router for AI coding agents and lead enrichment (Web app, Freemium)
- [geo-seo-claude](https://xiry.app/resources/geo-seo-claude): Claude Code skill and CLI tool for Generative Engine Optimization audits (GitHub repo, Open source)

Updated 11 October 2026. Page: https://xiry.app/resources/claude-code-seo-content-workflow

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