# Blueprint

> Automate AI avatar video creation, competitor research, and social posting.

Blueprint is an automated video marketing platform for TikTok and Instagram. It analyzes a product URL to generate short-form videos using proven viral formulas and AI avatars, and automatically schedules the content. It also tracks competitor performance to surface winning video concepts that can be repurposed.

Website: https://blueprint.mov/

## What it is for

- Generate short-form TikTok and Instagram video ads directly from a product URL
- Monitor competitor TikTok and Instagram accounts to spot top-performing video hooks
- Schedule and auto-post generated video content across multiple social accounts

## Features

- URL-to-video workflow using proven viral script templates
- AI avatar generation with customizable voices and scripts
- Hook + demo and listicle video layouts
- Competitor and niche performance research tool
- Automated scheduling and draft posting for TikTok and Instagram Reels
- Analytics dashboard tracking views, likes, comments, and saves

## Pricing

Freemium. Free trial available; paid subscription tiers required for ongoing video generation.

## Details

- Type: Web app
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Topic: [Video Creation](https://xiry.app/topics/marketing-sales/video-creation.md)
- Open source: no
- Platforms: Web
- For: E-commerce brands, marketers, and creators looking to scale short-form video production.
- Alternative to: Creatify, CapCut, HeyGen
- Tags: video generation, ai avatars, tiktok, instagram reels, ugc, social media automation

## Why it was saved

- [@dylanottt, 7 July 2025](https://x.com/dylanottt/status/1942324855954890983): Generates millions of views for a brand automatically; early preview live at time of tweet. UI shows script editing, AI voice selection (e.g. Cassidy, female American), video categorisation into Viral / Conversion / Trust / Educational, video generation from templates like "hook + demo" and "avatar video".
- [@dylanottt, 16 July 2025](https://x.com/dylanottt/status/1945292897143914595): Tracks every video from your accounts and competitors, identifies top performers, generates and automatically posts similar videos to your accounts.

## Compare

- [Alternatives to CapCut](https://xiry.app/alternatives/capcut.md)
- [Alternatives to HeyGen](https://xiry.app/alternatives/heygen.md)

## Related

- [Syllaby](https://xiry.app/resources/syllaby): AI video marketing platform for topic research, scripting, and faceless video generation. (Web app, Freemium)
- [rekreate AI](https://xiry.app/resources/rekreate-ai): Discover trending short-form videos and recreate them using AI avatars and scripts (Web app, Freemium)
- [automate-faceless-content](https://xiry.app/resources/automate-faceless-content): Open curriculum and guides for creating automated faceless social media videos (GitHub repo, Free)
- [Lumen5](https://xiry.app/resources/lumen5): AI video creation tool that turns scripts, articles, and documents into videos (Web app, Freemium)
- [Reveals](https://xiry.app/resources/reveals): Turn static product shots and logos into animated reveal videos using AI (Web app, Freemium)
- [Rotato Video Editor](https://xiry.app/resources/rotato-video-editor): Text-field-based web tool for generating animated promo videos (Web app, Free)

Updated 10 October 2026. Page: https://xiry.app/resources/blueprint

Make your own library: Xiry takes your saved reels, tweets, Reddit bookmarks and Watch Later videos, makes them searchable and pulls the useful stuff out, like this library. It's invite-only for now; join the waitlist at https://xiry.app/#waitlist.