Marketing & Sales · Framework
Bad CTAs vs Good CTAs Blueprint
A copywriting guide showing five specific call-to-action button rewrites and rationales.
This copywriting framework provides direct alternatives to generic button labels like 'Sign Up' and 'Submit'. It explains the psychological reasoning behind each rewrite, focusing on social proof, clear expectations, and lower perceived friction. Use it when designing landing pages or sign-up forms to improve click-through rates.
The framework
Sign Up → Join 5,000+ Creators (adds social proof, feeling of community). Contact Us → Get Free Consultation (tells users exactly what they get; predictable, no upfront payment). Submit → Start Free Trial (FREE sounds low-risk, high-reward). Subscribe → Get Weekly Tips (sets expectations so you don't lose 50% of your email list). Get Started → Take the First Step (exciting, hints at a journey).
What it's for
- Rewrite generic landing page button labels to increase conversions
- Add social proof and community context to sign-up buttons
- Reduce perceived risk on contact and trial forms by setting clear expectations
Key points
- Sign Up rewritten to 'Join 5,000+ Creators' to incorporate social proof
- Contact Us replaced with 'Get Free Consultation' to specify the exact deliverable
- Submit replaced with 'Start Free Trial' to lower perceived commitment
- Subscribe changed to 'Get Weekly Tips' to set delivery expectations
- Get Started updated to 'Take the First Step' to frame action as a personal journey
Pricing
Free
Details
- Type
- Framework
- Category
- Marketing & Sales
- Topic
- Conversion Optimization
- Open source
- No
- For
- Copywriters, indie hackers, and landing page designers
- Tags
- copywriting, cta, conversion rate, landing pages, framework
Why it was saved
- @MarkKnd: Gives concrete, reusable rewrites with rationale for making CTAs specific, social-proofed and low-risk instead of generic.
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