Marketing & Sales · Tip
Automated AI Instagram Publishing Workflow
A Make.com automation pipeline to scrape news and publish AI Instagram posts.
This workflow connects RSS feeds, web scrapers, OpenAI, image generation, and Instagram to run a fully automated niche content channel. It extracts articles from Feedly, parses the text via ScrapingBee, uses OpenAI to write captions and image prompts, creates visuals, and schedules the final post via the Instagram for Business API. It offers a blueprint for running hands-off social media publishing pipelines without manual intervention.
How it works
Make.com Automation Pipeline:
- Feedly ('Watch Articles'): Monitors selected RSS feeds for newly published AI news articles.
- Array Aggregator: Collects article entries.
- ScrapingBee ('Make an API Call'): Scrapes the full article text from the detected URL.
- Text Parser: Extracts clean text content from the scraped HTML.
- OpenAI (ChatGPT / text-davinci-003): Summarizes article context and formulates a visual image prompt for Midjourney.
- OpenAI ('Caption'): Formats the Instagram caption, including key bullet points and a 'tl;dr' summary.
- Midjourney API ('Imagine' HTTP request): Triggers image generation using the prompt generated in step 5.
- JSON Parser & Tools ('Sleep'): Waits for image generation to complete and extracts the image URL.
- FTP ('Upload a file'): Transits the image to an accessible web server/storage.
- Instagram for Business ('Create a Photo Post'): Automatically publishes the downloaded photo along with the formatted caption.
What it's for
- Run an automated theme or news account on Instagram
- Turn newly published RSS feed articles into social media summary posts
- Generate matching AI visuals and formatted captions from scraped web articles
- Automate social media publishing schedules using Make.com scenarios
Key points
- Monitors target RSS feeds using Feedly's Watch Articles module
- Fetches and parses full-page article HTML using ScrapingBee and text parsers
- Generates both Midjourney image prompts and formatted captions via OpenAI
- Triggers image generation via HTTP API requests and handles polling with a sleep step
- Uploads generated images to file storage via FTP to obtain public URLs
- Publishes photo posts with summaries directly using the Instagram for Business module
Pricing
Freemium. Requires subscriptions or credits across Make.com, ScrapingBee, OpenAI, and image generation APIs
Details
- Type
- Tip
- Category
- Marketing & Sales
- Topic
- Social Media Automation
- Open source
- No
- Platforms
- Web, API
- For
- Content creators, social media managers, and automation builders running niche accounts.
- Alternative to
- Buffer, Hootsuite, Zapier
- Tags
- make, instagram, automation, openai, scraping, midjourney, workflow
Why it was saved
- @nickismeta: Enables completely hands-off management and daily posting for niche content accounts on Instagram.
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