Design · Tip
AI Motion Poster Creation Workflow
Step-by-step workflow combining AI generation with After Effects for layered motion posters
This production workflow guides you through turning static AI-generated imagery into animated graphic posters. It integrates generative tools like ChatGPT and Runway with Adobe Illustrator and After Effects rotoscoping to place typography behind moving subjects. It is a practical method for motion designers looking to blend AI assets with traditional composition techniques.
How it works
Step-by-step AI motion poster workflow:
- Image Generation: Open ChatGPT, go to 'Explore GPTs', select DALL-E, and generate your central subject with a detailed prompt (e.g., 'a man wearing a white tshirt covered in clouds, clear sky background, daytime, front view, realistic photoshoot').
- Video Animation: Go to runwayml.com, open 'Generative Video' (Gen-2 or Gen-3), upload the generated still image, and provide a prompt describing motion and camera movement (e.g., 'Dreamlike vibe of a person wrapped in soft, drifting clouds, camera slowly pans around'). Generate a 4-second video clip.
- Typography Design: In Adobe Illustrator, design the title typography and branding vector elements.
- Rotoscoping & Separation: Import the video into Adobe After Effects. Use the Roto Brush tool on the video layer to trace and isolate the foreground subject from the background.
- Layering & Composition: Place the Illustrator typography layer between the rotoscoped foreground layer and the background layer so the title sits convincingly behind the moving subject.
- Layout & Finishing: Add perimeter text, graphic layouts, color grading, and texture overlays before exporting the final render.
What it's for
- Design animated promotional posters for social media and events
- Integrate kinetic typography behind moving AI video subjects
- Convert static AI concepts into dynamic video graphics using rotoscoping
Key points
- Generate a subject with a clean background using DALL-E in ChatGPT
- Animate the still image into a short clip using Runway Gen-2 or Gen-3
- Create layout typography and branding vectors in Adobe Illustrator
- Isolate the moving foreground subject with the Roto Brush in Adobe After Effects
- Sandwich typography layers between the rotoscoped subject and the background
- Finalize with framing text, color grading, and texture overlays
Pricing
Freemium. Requires access to generative tools (ChatGPT Plus/Runway) and Adobe Creative Cloud subscriptions
Details
- Type
- Tip
- Category
- Design
- Topic
- Motion Design
- Open source
- No
- Platforms
- Web, macOS, Windows
- For
- Motion designers, graphic designers, and digital artists
- Tags
- motion design, after effects, runway, rotoscoping, posters, ai workflow
Why it was saved
- @zachex: Shows how to combine AI image and video generation with traditional motion design tools to create depth and layered typography behind animated subjects.
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