# 9-Part Landing Page Formula

> A nine-step copywriting framework for structuring high-converting sales and landing pages.

This framework by Jon Brosio outlines a structured sequence for writing and designing effective landing pages. It takes visitors from initial interest through problem agitation, proof, offer details, and risk reduction. Use it as a structural checklist when writing copy or reviewing existing conversion funnels.

## The framework

1. A clear (and compelling) outcome — Start the page by highlighting: what your offer is about, how it solves the problem, why the prospect should care. Gives a reason to keep reading.
2. Magnify the problem — Tell them why the problem is so painful, who is to blame, and what happens if it goes unsolved; create a vivid picture of how it affects their life.
3. Story, solution, system — Pivot to your offer: a transformation story, the epiphany to your solution, or a problem-solving system you developed; show that "they can solve it too".
4. Provide proof that it works — Reviews, testimonials, case studies.
5. Reveal your offer (the "value-stack") — Continuation, onboarding, schedule, bonuses, modules, lessons, extras, price, help.
6. Call to action — Use scarcity, urgency and priming to drive action and conversion.
7. An irresistible guarantee — Reduce buyer risk; industry charge-back average is under 1%, so it's win-win for creator and customer.
8. An ultimatum — Remind them what happens if they take the offer and if they don't; one last nudge to act.
9. Objection killers — FAQs, an offer recap, customer testimonials to show it's the right choice.

## What it is for

- Draft the initial copy and section outline for a new product landing page
- Audit an underperforming sales page to identify missing persuasive elements
- Structure an educational email course or long-form pitch page

## Key points

- Lead with a clear, outcome-focused hero section explaining what, how, and why
- Agitate the core problem and highlight the cost of inaction
- Introduce the solution via narrative, transformation, or a proprietary framework
- Establish credibility with case studies, reviews, and client numbers
- Present a detailed value stack covering features, modules, bonuses, and pricing
- Incorporate strong calls to action using ethical urgency and scarcity
- De-risk the purchase using a clear satisfaction guarantee
- Close with an ultimatum and objection-killing FAQ section

## Pricing

Free

## Details

- Type: Framework
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Topic: [Conversion Optimization](https://xiry.app/topics/marketing-sales/conversion-optimization.md)
- Open source: no
- Platforms: other
- For: Copywriters, solopreneurs, digital product creators, and growth marketers.
- Alternative to: StoryBrand Framework, PAS Framework, AIDA Framework
- Tags: copywriting, landing pages, conversion, framework, sales copy

## Why it was saved

- [@jonbrosio, 4 October 2022](https://x.com/jonbrosio/status/1577297570908585984): A reusable checklist for building or critiquing landing pages.

## Related

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- [Bad CTAs vs Good CTAs Blueprint](https://xiry.app/resources/bad-ctas-vs-good-ctas-blueprint): A copywriting guide showing five specific call-to-action button rewrites and rationales. (Framework, Free)
- [Bad FAQ vs Good FAQ Framework](https://xiry.app/resources/bad-faq-vs-good-faq-framework): Design guide for structuring landing page FAQ sections that drive conversions (Framework, Free)
- [Cameo Celebrity Testimonials for Landing Pages](https://xiry.app/resources/cameo-celebrity-testimonials-for-landing-pages): Using low-cost minor celebrity video shoutouts as landing page social proof. (Tip, Paid)
- [Cart Abandonment Benchmarks & Drop-Off Reasons](https://xiry.app/resources/cart-abandonment-benchmarks-and-drop-off-reasons): Survey breakdown of why online shoppers abandon checkout carts. (Tip, Free)
- [Empathy Mapping for Marketing & CRO](https://xiry.app/resources/empathy-mapping-for-marketing-and-cro): UX empathy mapping framework adapted for marketing strategy and CRO (Tip, Free)

Updated 11 October 2026. Page: https://xiry.app/resources/9-part-landing-page-formula

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