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Business & Money · Tip

20-Minute Brand Naming Framework

A four-step brainstorming process to find and validate an available brand name.

From the Xiry library · Updated 3 October 2026

This framework is a rapid exercise designed to help founders bypass naming paralysis. It outlines a four-step method to brainstorm related terms, explore synonyms, whittle them down to finalists, and check their digital and legal availability in roughly 20 minutes.

How it works

  1. Brainstorm 15 words that come to mind about your business.
  2. Look for synonyms: search for unique, rare, or archaic variations of those words.
  3. Narrow down your list to just 3–5 candidate names.
  4. Look up those names across domain registries, social handles, and trademark databases to ensure they are unclaimed.

What it's for

  • Brainstorm a brand or business name under a strict time limit
  • Find unique variations and synonyms of common industry words
  • Check domain and social handle availability for potential names

Key points

  • Brainstorm 15 initial words associated with your business concept
  • Search for unique, rare, or archaic synonyms of those words
  • Narrow the brainstormed list down to 3 to 5 candidate names
  • Check candidate names against domain registries, social handles, and trademark databases

Pricing

Free

Details

Type
Tip
Category
Business & Money
Topic
Branding
Open source
No
Platforms
other
For
Founders, creators, and marketers naming a new business or product
Tags
branding, naming, startups, brainstorming, marketing

Why it was saved

  • @foundr, 14 June 2024: Helps founders overcome naming paralysis and find an available brand name in roughly 20 minutes.

Related

Updated