18 alternatives to Clay (16 free)
18 alternatives to Clay, picked out of 5 saved Instagram reels and 14 liked tweets, from creators like @jasonzhou1993, @pmitu, @treg_ai. 16 of them are free, freemium or open source.
treg acts like an OpenRouter for agent tools, connecting coding assistants like Claude Code, Codex, and Gemini CLI to over 111 data providers through a single token. It runs waterfall searches across services like Apollo, Hunter, Tomba, and Crustdata, prioritizing the lowest cost per successful result. Instead of managing multiple monthly subscriptions, users pay metered per-call rates with 0% markup and free misses.
Gojiberry AI detects high-intent leads by tracking over 15 buying and social signals, filters them against your ideal customer profile, and runs automated multichannel outreach via email and LinkedIn. It integrates natively with CRMs and AI assistants via Model Context Protocol (MCP) to manage the entire sales prospecting pipeline.
AI Lead Generation Agent is an open-source tutorial and Streamlit application template from Unwind AI. It demonstrates how to combine Firecrawl, Phidata, OpenAI, and Composio into an autonomous workflow that searches discussions, extracts user profiles, and logs leads into Google Sheets.
This Make.com automation pipeline combines lead scraping with automated asset creation to increase cold email response rates. It extracts lead lists from Apollo via Apify, scrapes and analyzes each company's website with OpenAI, generates a customized sample asset in Google Docs, and uploads the lead directly into an Instantly email sequence.
This workflow pairs Claude Code's terminal agent with the Exa search API to automate prospecting from scratch. It reads an ideal customer profile from a local file, runs targeted web searches, scores company fit, finds decision-makers, and outputs clean CSVs ready for cold outreach.
This workflow pairs Anthropic's Claude Code CLI with Instantly's API to rapidly test cold outreach, backlink acquisition, PR pitches, and creator partnerships. Once a campaign angle proves effective, the workflow is deployed as an automated agent on a server host like Railway.
Exa Agent Skills are standardized markdown skills that equip coding agents like Claude Code and Codex with Exa search and content retrieval capabilities. When combined into workflows like lead generation, agents can perform deep research, spin up parallel subagents, and generate scored prospective lead lists automatically. The skills follow the open Agent Skills standard and can be installed via npx.
People Enrichment Pack is an extension within Firecrawl Alexandria that lets AI agents retrieve contact, recruiting, and company data through a single interface. It aggregates data providers like Apollo, FullEnrich, and Data Legion directly into Claude, ChatGPT, or the Firecrawl API.
Goose Skills provides a catalog of over 200 ready-to-use marketing and growth workflows for AI coding agents like Claude Code, Cursor, and Codex. It equips agents to perform competitor research, scrape data, craft ad campaigns, audit SEO, and source leads directly from natural language prompts. The client tools and skills are open source, though some workflows query managed backend data APIs.
Gooseworks Skills Library provides over 200 plug-and-play skills and data APIs designed for AI coding agents like Claude Code, Cursor, and Codex. It equips agents to handle go-to-market workflows including lead generation, ad creation, competitor intelligence, social listening, and SEO auditing through a single meta-skill installation.
Gumloop allows teams to automate complex digital tasks and build custom AI agents without writing code. It combines web scraping, LLM-based data extraction, and deep integrations with business tools like Google Sheets, Notion, Salesforce, and Slack. It is designed to turn multi-step manual processes into automated pipelines and autonomous workplace assistants.
HRZN Leads is a B2B prospecting tool that monitors LinkedIn job postings to find hiring companies. It extracts relevant personnel working at those businesses and enriches their profiles with verified work emails. It is useful for targeting outbound sales based on hiring intent signals.
A six-step lead generation workflow to turn engaged LinkedIn audiences into warm outreach prospects. It involves identifying viral competitor lead magnet posts, extracting commenter profiles via PhantomBuster and Instant Data Scraper, finding work emails with Persana AI, and pitching with a contextual email template.
This automation blueprint uses self-hosted or cloud n8n alongside Google Gemini to generate targeted search queries, scrape contact information, and verify emails into Google Sheets. It splits the workload across parent and child workflows to handle batching and deduplication without commercial scraping tools. It provides a free framework for continuous B2B prospect discovery.
Origami is an outbound sales platform that scans live web sources to find target accounts, detect buying signals, and verify contact info. It recommends targeted outbound campaigns based on your domain and automates outreach across cold email and LinkedIn.
This curated stack provides low-cost alternatives to enterprise B2B sales tools, covering lead generation, intent signals, and outreach. It combines niche scrapers, free RSS feeds, and affordable sequencing software to lower monthly prospecting costs by over 90%.
Signal is an open-source outbound sales and lead generation platform designed to automate prospect research. It uses AI agents to discover companies fitting an ICP, map internal org charts, and enrich contacts with web and LinkedIn data. It provides a self-hostable alternative to commercial lead database subscriptions.
Treg is an open-source buyer signal monitor and data aggregator designed for AI agents like Claude Code. It scans LinkedIn, Reddit, X, GitHub, and job boards for intent signals like hiring, funding rounds, or software complaints, then routes enrichment through over 100 data vendors. Instead of charging a monthly subscription, it uses a pay-per-check model with direct vendor pricing.